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Essay Instructions: TOPIC: Sex in advertising

OBJECTIVE:
In the world of business, executives are constantly being measured by their customers, competitors, and shareholders. Maintaining a competitive advantage in both your domestic and world markets has become increasingly more difficult. Past marketing strategies may no longer be effective. Companies and not-for-profit organizations, whether small or large, need to have a sense of urgency along with the ability to acquire information rapidly and then execute a strategy. Therefore, there is a continuing need to market test, measure performance, and evaluate theories of marketing in the global marketplace.

This research explores the theoretical framework and analysis of a relevant topic within the field of Marketing. The research theme will synthesize and integrate theoretical, technical and empirical research that has been conducted by practitioners and scholars in marketing.

ORGANIZATION OF PAPER:
- Background/Overview of Topic: For about 4-5 pages you should explain the importance of the topic and provide a general summary about the issues and key points that the literature has highlighted. What impact has it had on the marketing discipline? Why is it important?

- Literature review - Summary of Individual Papers
Each of the 10 papers selected should be summarized. Read each paper and present its relevance in your own words.
- Empirical results of papers/articles
Present the findings that the papers describe. Summarize how the information or data was collected. The idea here is to illustrate the facts that back-up the observations and conclusions drawn by the researchers.

- Conclusions and Observations
Draw own conclusions and present what has been learned from the practitioner/scholar papers that have been reviewed.

- Bibliography/references (minimum of 10 from journals - no general business press articles).
Format: APA (annotated)

Example Sources:

Journal of Management
Journal of Marketing
Journal of International Business Studies
European Journal of Innovation Management
International Journal of Advertising
Journal of Business Research
Management Review
Journal of Applied Business Research
American Demographics
Journal of Consumer Research
Journal of Asian Business
Journal of Global Business
Management Science
Management International Review
Journal of Marketing Research
Journal of Advertising
Journal of Professional Services Marketing
Strategic Management Journal
Harvard Business Review
Journal of World Business (Columbia University)
Business Horizons
Journal of Small Business Management
Strategic Management Journal
Journal of Promotion Management
Journal of Management Studies
Journal of General Management
Journal of Business Venturing
Journal of Business Strategy
American Journal of Small Business
Quality Management Journal
Academy of Management Journal
Personnel Journal
International Journal of Entrepreneurship

Essay Instructions: The essay should be about Ethical Dilemmas of Sex in Advertising and can be focused on as many aspects of it such as exploit of human body, promotion of sex rather than the product itself etc. As there will be a presentation based on the paper later on, it should also include some questions for further discussion on the subject as well as some "personal views and thoughts" about it.
The paper is a rather casual essay based on some collective data, articles, observations and personal views and should therefore not be too complex and hard to read.

It is by no means a study of deep and detailed research and is just a term paper for Ethical Issues class.

Essay Instructions: Persuasion essay with 1000 words against sex in advertising. I need at least 1 periodical source, article, and a book source out of the six sources. All sources should be able to find easily. Send rough draft. MLA style. It needs to show conflicting viewpoints and deal with both sides effectiviely.

Essay Instructions: - The research paper topic is images in our culture. I want to analyze 3 shampoo products specifically Pantene, Clairol Herbal Essences, and Garnier. Analysis of these ads (selling magic techniques) in the television, newspaper, magazines, billboards etc to support the thesis statement. Must use ?Reading Culture? fifth edition by Diana George and John Trimbur as a reference. Also if possible use ?Crafting Multimedia Text: Websites and Presentations? by Barbara Moran for a reference. It must be in MLA format with the theses statement at the top. Some points that may be discuss are:

- Subliminal messages ethical and non ethical
- Colors, tones used
- Font size, style, color
- Text or photos
- Words as graphics
- Test composition, contrast, consistency, spacing and layout
- Sex in advertising
- Forms of advertising (television, magazines, newspaper, billboards etc)
- Persuasive techniques (plain-folks pitch and snob approach)